John Wenzel of The Denver Posts writes:

“When Mike Barsch founded a Boulder­ based record label called Soda Jerk Records in 1995 with $500 and a notebook, he never imagined it would develop into one of the Rocky Mountain region’s major concert promoters.”

He was right. Soda Jerk Presents (SJP) began producing concerts in 1997 and has since become the largest independent live music promoter in Colorado. Starting out in a small basement office in Boulder, Colorado, the company has seen continued growth over the last 19 years. The company has gone from booking and producing concerts in a wide array of non-owned venues, to owning and operating three of Colorado’s most popular live music clubs: The Summit Music Hall and Marquis Theater in Denver and the Black Sheep in Colorado Springs. In 2011, Soda Jerk Presents added veteran concert promoter Peter Ore to its team, creating a powerful union of two of Colorado’s most independently minded promoters with one goal: to build a full service, independent, concert promotion company based on integrity, hard work and passion for live music. Soda Jerk Presents now produces over 650 shows a year and continues to grow in an ever-changing and hyper-competitive market. Soda Jerk also partnered with Riot Fest in 2013 to bring the enigmatic festival to Denver where is continues to thrive.

It’s been an incredible ride so far. Over the years we’ve been fortunate to work with some of the greatest artists in the world. Not only have we launched the careers of many new bands, we have promoted shows for some of the biggest legends in music. Most importantly, we have provided an outlet and a soundtrack to the memories of all the fans that continue to come to our shows. This is the most important thing to me, creating the memories. Every show is a special experience and I hope we are providing great memories for our fans. The fans (our fans) are what drives us to keep getting better. Music is a powerful thing and I feel privileged to have made a career out of it. Further, none of what Soda Jerk has accomplished could have been done without the incredible staff of people that work here and at all of our venues. They are too numerous to list, but I love them like family. Thank you for supporting our business and live music. See you at the show.



Want to get your hands on some great tickets? Here’s how.
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Tickets for all Soda Jerk Presents shows can also be purchased at the Black Sheep box office on event nights.


SJP - About - The Black Sheep

Black Sheep

Voted “Best Live Music Venue” for the past 10 years, the Black Sheep is an intimate place to see top notch national and local bands spanning all genres of music. The Black Sheep is open almost every night has become a cultural icon in Colorado Springs. You have to catch a show at The Sheep.